Young designers invest Paris Fashion Week
Young designers invest Paris Fashion Week
Défilés Jeunes Couturiers, March 5th, Hotel de Crillon, Paris
The company Black Connexion makes young designers’ collections hit the catwalk like the major fashion brands during Paris fashion week. By making of fashionistas key protagonists of the event, the firm assures young designers a large promotion towards potential end-customers and aims at raising the interest of fashion professionnals.
Promoting young designers towards fashion professionnals and connoisseurs
Défilés Jeunes Couturiers is an event, which makes of fashionistas key protagonists of Paris fashion week. Indeed, they will seclect the twelve lucky designers who will participate in the event, thanks to their votes. They will also have the priviledge to attend the fashion shows of the designers they liked most. The public contest has the advantage to demonstrate concretely the commercial potential and the desirability of the creative universe of the elected designers. It is also a means to seduce the buyers and the journalists scouting new fashion talents.
Défilés Jeunes Couturiers, facts and figures
Défilés Jeunes Couturiers is organized by the company Black Connexion to the benefit of young fashion and accessories designers, who have experienced the conception of at least two collections. It consists in a programmation of six runway shows – one show every two hours starting from 10:00 a.m until 8:00 p.m. - and showroom presentations all day long. The showroom will be set up in the private salons of the hotel de Crillon. Professionnals and VIP will be welcomed individually by a cocktail. Designers who participate in the event will be elected after a vote organized by Black Connexion on Facebook and communicated on specialized websites (Vogue.fr, Elle.fr, Doitinparis.fr) between the 18th and the 25th of March.
Practical details
The event Défilés Jeunes Couturiers will take place on Saturday, March 5th, from 10:00 a.m to 10:00 p.m., in the private salons of the Hotel de Crillon located right in the Place de la Concorde in Paris. Fashion professionnals and VIPs who have been invited as well as fashionistas who booked their seats will be welcomed thirty minutes before each runway show. Between the shows, fashion professionnals will be invited to interact with the designers and welcomed with a buffet in the showroom. The other attendees would also profit from the multiple restauration spots of the hotel, including the trendy temporary bar installed by Vogue during the fashion week.
Public reservations to attend the show will start on February the 26th and will be announced by Black Connexion via Internet and Elle magazine, one of the major fashion magazines in France.
Designers who which to participate can register for the web promotion and contest until February the 17th to win their show by contacting Black Connexion.
About us
Created in 2010, Black Connexion is a consulting firm dedicated to young designers. From a strategic thinking to operational implementations, the company ambitions to empower young fashion talents during their development process.
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Contact for press: Laetitia BOBECHE, press@blackconnexion.fr
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Contact for designers : Ndiome THIAM, events@blackconnexion.fr
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Défilés Jeunes Couturiers on the web - information, votes, news :
facebook.com/ blackconnexion - Hotline : 01 55 27 36 34
